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Now This REALLY IS Guerrilla Advertising… | stuff4business.com

Apr 07 2008

Now This REALLY IS Guerrilla Advertising…

Published by Lindsay at 10:31 pm under Word of Mouth Ideas, Exterior Signs, Advertising, GUERRILLA TACTICS

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 The term Guerrilla Advertising is chucked around frequently to describe many forms of Advertising.

But if you lived in Colombia and wanted a low cost, high impact way to advertise a march against the local communist led “revolutionary” militia, then, I guess the term “Guerrilla” would seem the perfect fit.

Chaining an actor complete with a costume to high profile, busy, public  spaces, is an incredibly high powered Advertising technique that you use to supercharge your marketing message.

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ed around

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