Mar 26 2008
How To Add Value To Customer Transactions…
During a recent stay in a hotel I discovered a “Pillow Menu” in my room.
As a long time neck sufferer (My wife terms me as a pain in the neck) It was a very welcome value added service.
A quick Google proved it is a service offered by many service oriented hotels, but it got me thinking how easy it would be for most businesses to offer similar “value added services” at their point of delivery.
Things like, choice of chairs, cutlery, binding of documents, packaging etc. etc. The point is, the simple act of offering such a choice is a clear indication to your customers that you care and regard them as individuals with unique wants and needs.
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