Dec 14 2007
A Theatre Group Gives Guerrilla Advertising The Thumbs Up
To promote the Alliance Theatre’s production of Cuttin’ Up, a play about the culture of the African-American barber shop, they created a guerilla campaign based on a classic icon that figures prominently in the play - the afro pick.
They hired a prop company to produce a series of five-foot-tall afro picks and then placed them in large shrubs and bushes around their city.
The goal was to generate buzz and ticket sales, and they claim they got both - five stories on the local news, and a 60% increase in ticket sales.
Advertising Agency: BBDO Atlanta, USA
Art Director: Marco Howell
Creative Director: Kyle Lewis
Producers: Patrick Hudson, Kelly Harden
Production Company: Atomic Props
Writer: Phil Gable
Source: Ads of the world .
The reason I like it so much is: It’s a concept that could easily be adapted to suit many different types of business.
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