Nov 28 2007
False Teeth for Your Baby…
It is always far easier to sell something people WANT than it is to sell them something that is GOOD for them…
Selling prevention is a damn hard slog for any Advertising campaign to achieve. So when you see a brilliant idea like this, you should take a little time to study exactly what they have done to achieve the desired results.
Telling parents they should have their children’s teeth alignment checked would have about as much impact as your mother telling you to take a fresh hanky. It’s one of those “yeah o.k. I’ll look into that” type reactions that are very hard to change.
But this one simple item (a baby pacifier) achieves all of the following:
- It creates a powerful image of the problem (who wants a kid with teeth like this?)
- The item is fun and parents will all want to see what their little bundle of joy will look like…
- Parents will take photos of their “bucked tooth” little bundle of joy and share it with their friends and family.
- The message will be implanted for ever in their imagination.
- The cynical amongst you, may content that pacifiers in-fact, create protruding teeth, and will generate additional business.
What part of your business could be presented this way to make the problem it solves humorous and memorable to a new group of potential customers?
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