Nov 14 2007
A Great Direct Mail Promotion Idea for Small Business

This is a great example of creating a Direct Mail device that grabs attention, illustrates the benefit a customer will receive by using your service.
This promotion includes each of the essential steps:
- 1. The device is clever and grabs your attention.
- 2. The attached label explains clearly the benefit YOU will receive.
- 3. You are offered a discount to act NOW.
What low cost item could you send to your potential customers that would work this way?
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