Nov 06 2007
This Hot Advertising Idea Will Blow Your Brain…
Some pictures really are equal to, or even greater than the legendary 1000 words, not many, but this one certainly is…
Just think how many words of “brag and boast” Advertising it would have taken to get this concept across without the picture, and if they had used only words, I doubt if they would have communicated this message, this quickly and this clearly.
This brilliant piece of creativity would work as: A TV add, a newspaper add, a billboard, as a Direct Mail piece, with the real objects, and on their stationary.
WHY IS THIS SO EFFECTIVE?
It gives the viewer one of those pleasant little “Aha, I GET IT!” moments. These moments are extremely difficult to create and provide pure rocket fuel to the results.
I often prattle on about the power of creating Advertising messages that highlight either: a problem the consumer wants solved, or, the benefit the consumer will get by using the product or service, This gem is a text book example of the latter.
And all for the cost of a couple of balloons, no expensive models, props, computer generated effects, just two simple balloons.
CREATE YOUR OWN….
Next time you are near a party shop, or one of those bulk “stuff from China” stores, rummage around in the kids section looking for an item that would illustrate the benefit your business provides to its customers. Maybe its play money, a dolls dinner set, a toy car, a play set of builders toys, a lego scene… (wait for it, here comes the nauseating cliche) the opportunities are endless.
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