Oct 28 2007
Volks Wagon’s Unique Outdoor Advertising Method To Grab Attention
This is one of those ideas that just makes you smile and appreciate the thought that went into it.
This type of promotion is every bit as powerful as the “smack em in the eyes” stuff, because the viewer is forced to participate.
In this case, the cast shadow is seen, and you can’t help but look to see how it was created.
This act of participation, involves the viewer in an extended experience and a respect for the technique, and that is a very powerful way to get your message noticed and remembered.
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