Oct 20 2007
The Best Advice On Business Cards…ever
Naomi Dunford who publishes a blog at ItyBiz.com (who just happens to be a brilliant copy writer) has just published an excellant article on producing business cards.
HERES A SHORT EXCERPT OF WHAT SHE HAS TO SAY ON THE SUBJECT:
Business cards suck.
There are about a thousand people in the world who have good cards and sadly, they all sell things I can’t afford to buy. Thinking of getting new cards printed? Here’s what not to do.
1. Don’t be too similar.Have you ever been the unfortunate recipient of a real estate agent’s business card? Apparently, there is a rule in the house selling industry - if you don’t have tacky, laminated business cards with a bad headshot taken circa 1982, you can’t actually get your real estate license. If you take an average card and remove all industry specific information, you’ll still know it’s for real estate because it’s still shockingly ugly.
Round your corners. (Note: this is an especially good idea since the first thing to get ratty on a card is the corners. Ratty card = going in the garbage). Use strong color. Don’t limit yourself to 12-point Times New Roman or Georgia or Garamond. Use a picture of your dog instead of your own ugly mug. Whatever. Just differentiate yourself a bit.
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