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Billboard Advertising | stuff4business.com

Oct 19 2007

A Great Advertising Idea Placed in a Brilliant Locatin.

Published by Lindsay at 11:58 pm under Word of Mouth Ideas, Exterior Signs, GUERRILLA TACTICS

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Let be honest about this… If I told you I was going to advertise electric drills, you wouldn’t exactly get excited about it would you?

Don’t get me wrong here, I mean no disrespect to electric drills, but really, c’mon, is this why I studied marketing? so I could design a freeway sign for electric drills, thats not going to get my highly attuned creative juices flowing is it?

Well it obviously did for this creative director, and what a brilliant result.

What a prime example of how, putting the right message in the right place, creates ATTENTION GRABBING IMPACT,  … Wow! it’s clever, and it would not have cost half that of a big billboard that gets forgotten amongst the clutter.

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