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Balloon Advertising Stunt | stuff4business.com

Oct 03 2007

An opticians promotion with 2 balloons will get far more attention than most expensive billboards

Published by Lindsay at 10:05 am under Word of Mouth Ideas, Exterior Signs, GUERRILLA TACTICS

big-eyes.jpg

This is a very clever, low cost, piece of attention grabbing Advertising.

Whilst this idea was designed for an opticians premises, the concept will work equally as well for any business.

The real power of this simple concept is: Humans are programed to respond to eye contact, even when it’s in our peripheral vision.

Add to this the fact, that the giant eyeballs will be moving in any breeze and you have a guaranteed attention grabber.

All you have to do is: add a sign that has a powerful offer and a call to action.

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