Sep 30 2007
Why 83% of all businesses fail… and what you can do to avoid it happening to you
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My favorite business book of all time is: The E Myth revisited, by Michael Gerber.
Over the years I have used quotes from this book and given hundreds of copies away as gifts to friends and prizes at seminars.
It is an immensely powerful book that has the capacity to change the way you think about your business, unlocking you from the thoughts that cause stagnation and providing you with new ways of thinking that regenerate the way you do business.
I was recently reminded of this book when reading John Cricket’s excellent blog “Business Opportunities and Ideas ” where he explains how: he recently read the book after having put off its reading over the years, and how important he too, thinks it is…
Following his post, many of his readers also admitted they too had “put off” reading it, then, when prompted by him, had read it and were “gob smacked” by the power of it.
So, if you too have not read it, or have put off reading it, leave your computer right now and go get a copy of it, it’s not a hard read. Gerber has the unique ability to convert the tomes of academic stuff into a story telling style that is both easy to read and learn from, whilst being emotionally powerful enough, to make you WANT to change.
Let me know what you think…
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