Aug 10 2007
Income Earning Publicity
This top restaurant on the famous Champs-Élysées in Paris has discovered
a great way to both promote their Restaurant and generate a whole heap of additional revenue from their passing trade.
Walking traffic is first attracted by the bustle of activity, bright lights and the smells of freshly cooking food. Those in a hurry simply grab food on the run, (each was handed a coupon with an incentive to return) whilst others are encouraged into the restaurant for more substantial meals by well timed offers and incentives. This place was packed both inside and out, whilst nearby restaurants and cafes were forced to watch on with envy.
What can you do outside your business to create a publicity event and earn additional revenue?
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